About - Gayatri Thota

Hi, I'm Gayatri Thota

Accomplished UX Designer with 4+ years of experience in crafting user-centric design solutions through intent, empathy and design thinking. Keen to make a positive impact at HID Global. During my time at CEDAR, leveraged current and emerging communication channels to enhance customer B2B and B2C communications in banking, and insurance sectors resulting 50% increase in customer base growth.

Skills

Tools

UX Designer/UI Developer
Cedar CX Technologies
July 2018 - Present

Collaborated with team on implementing new features and UX in an agile environment.
Responsible for conceptual prototyping and wire-framing that convey behavior.
Translated wire-frames into responsive, interactive features, using HTML, CSS and JavaScript.
Developed a tool to manage extremely complex message personalization that supported customers a 100% growth in 2 years.
Revamped overall User Interface implementing front end performance optimization, speeding up the application by 40%and improved user experience.
Conceptualized and developed framework for creating email, print, and SMS custom-tailored rich-text editing solutions.
Worked with agile team to migrate legacy product features to VueJs, HTML5, and Bootstrap.
Standardized applications by developing reusable UI components using Handlebars and VueJS.
Researched and resolved email campaigns increasing the readability and responsiveness by 50%.
Addressed cross browser combability issues and unified CSS layout.
Worked closely with the programmers and graphic designers for project requirement and analysis.
Performed unit testing for ensuring cross browser compatibility and documentation of UI.
Mentored and trained junior team members on various design and technical aspects.

UX Designer(Graduate Assistant)
Northern Illinois University
January 2017 - May 2018

Designed a Proctoring Calendar screen for students and professors using Adobe XD.
Performed user research to recognize the friction points and designed a web based bulletin board application, resulting in 37% increase of participation from the students.
Streamlined single page online quiz and survey application using Figma, JavaScript, HTML, CSS and Handlebars which saved 50% of the school management time.

Software Developer Intern
Tata Consulting Services
January 2016 - April 2016

Completed user research to identify opportunities for improving the existing dashboards and navigation controls.
Enhanced site navigation by eliminating misleading labels, unnecessary clicks and replaced vague objectives withcle ar call to actions resulting in 60% user experience.